ABOUT ANTELOPE:
Antelope is an omnichannel pet consumer platform that was founded in August 2021 with the mission to elevate the lives of pets by delivering the highest quality products across all pet products and services via a buy-and-build strategy. “Ante” means to increase the stakes or consideration of, and “lope” means to leap with bounding steps together. Antelope is elevating the standards of pet care by buying, building, and growing high-quality, natural pet brands. The company is backed by Alpine Investors and have made five acquisitions so far (Bocce’s Bakery, Diggin’ Your Dog / Super Snouts, Doggo, My Perfect Pet and Ark Naturals), and they’re just getting started! Antelope has plans to acquire 5-15 additional all-natural, high-quality brands to become the one-stop shop for pet parents.
Antelope is seeking a Senior Manager - Insights & Innovation to drive consumer insights, brand strategy, and innovation initiatives across our portfolio of high-quality pet brands. This role will lead the development of consumer-driven strategies that fuel brand growth, manage our innovation pipeline, and guide cross-functional teams to bring impactful new products to market. The ideal candidate will combine analytical rigor with creativity, translating insights into actionable strategies that deliver double-digit growth across brands.
Consumer Insights & Brand Strategy
Lead qualitative and quantitative consumer insights initiatives, translating findings into strategies that strengthen brand positioning and fuel growth.
Provide senior leadership with regular, data-driven updates on consumer trends and brand health.
Build scalable frameworks to stay close to shoppers and consumers, ensuring insights directly inform portfolio strategy.
Develop and implement customer segmentation strategies to optimize media investment and messaging effectiveness.
Brand Management & Growth
Own brand P&L delivery, balancing revenue growth with profitability.
Partner cross-functionally to prioritize key initiatives that strengthen brand positioning and accelerate growth.
Execute integrated marketing plans across paid, earned, and owned channels to increase awareness, household penetration and drive brand loyalty.
Ensure a consistent, compelling brand voice across all touchpoints.
Innovation Strategy
Build and manage a robust innovation pipeline that spans categories and brands.
Partner cross-functionally to bring new products from ideation to successful commercialization.
Identify and pursue category expansion opportunities that align with consumer needs and Antelope’s growth ambitions.
Portfolio & Channel Strategy
Lead marketing input into portfolio optimization and SKU rationalization to strengthen brand performance.
Collaborate with Sales and Brand teams to develop a prioritized product pipeline that supports multi-channel growth.
Align portfolio strategy with evolving channel dynamics and consumer demand to maximize reach and impact.
Leadership & Special Projects
Coach and mentor brand management team members, building a high-performing and accountable function.
Serve as a strategic partner on high-priority initiatives, providing focus and driving impact across the organization.
8–10 years of progressive experience in brand strategy, consumer insights, and/or innovation within CPG is a must.
Proven ability to design and lead consumer insights programs (qualitative & quantitative) and translate findings into actionable strategies.
Demonstrated success managing brand P&L, with experience in pricing, promotion, portfolio management, and channel strategy.
Strong background in innovation pipeline development, from ideation through commercialization, including category expansion.
Experience leading portfolio optimization and SKU rationalization to strengthen performance and align with channel dynamics.
Skilled in customer segmentation and applying insights to optimize media investment and messaging.
Proven track record of building strong cross-functional partnerships to drive results.
Demonstrated leadership in developing and coaching high-performing teams, with the ability to act as a strategic partner on enterprise-level initiatives.
Analytical, strategic, and creative thinker with the ability to balance data-driven rigor and brand storytelling.
Must love dogs or cats (& treats!).